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Prodesign – the essence of Denmark

Viewpoint Optical is committed to exploring the latest trend from across the world and we are proud to house the new range of Prodesigns from Denmark.

What started since 1973 by a group of designer opticians has become a massive hit across the world and the brand Prodesign has come to define modern elegance and trend.

The brand’s motto is to enhance and complete the face and indeed every single frame requires 2-3 months along with 100 tools to design.

But its not only the design that has the TLC from designers, each frame is made by tumbling for 24 hours!! 8 hours in wood chips, 8 hours in plastic cones and 8 hours in walnuts that gives the unique shine of each frame, keeping it looking new for many years to come.

The final touches to each frame are also done by hand, making each frame special and flawless in presentation.
One major feature of Prodesigns are that its shell frames all come with nosepads! perfectly adaptable to just about anyone.

Come on in to our Redfern store to check out this colourful and gorgeous range. In stock now at Viewpoint Optical!